![]() Plus, we’ve introduced new capabilities to the Spotify Pixel to provide conversion tracking and attribution across all ad formats on Spotify, for both music and podcasts. Since the initial launch of Spotify Brand Lift across 14 international markets, we’ve seen impressive results across various categories, with average lifts of +10 points for Ad Recall, +5 points for Brand Awareness, and +4 points for Message Association. To evaluate how you are growing and building your brand with KPIs such as ad recall, awareness, and consideration-we’ve made reporting for Spotify Brand Lift available through this centralized dashboard. The launch of Spotify Ad Analytics brings with it more ways to measure success of your Spotify campaigns. ![]() We’ve also built new features that give Megaphone-hosted publishers new ways to scale their day-to-day measurement operations and sales enablement.Īnd best of all, we’re making the platform free of charge and easier to use-saving you time and helping you fine-tune your performance across campaigns of all sizes. Podcast publishers will be able to offer conversion tracking and attribution for their own direct sales, meaning advertisers and agencies will have centralized visibility into digital audio ad performance, no matter where they’re investing. You’ll be able to measure results that matter to your business, from branding to performance, across all ad formats on Spotify. With this launch, we’re building on the acquisition of Podsights to give you unified access to Spotify measurement services and analytics. Today we’re introducing Spotify Ad Analytics, a one-stop solution to help advertisers and agencies measure the impact of their ads at every stage of the marketing funnel.
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